Author profiles
John Mullins (London Business School) and Randy Komisar (Kleiner Perkins Caufield & Byers)
John Mullins holds the David and Elaine Potter Foundation Term Chair in Entrepreneurship at London Business School. He is the author of a previous book on entrepreneurship: The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan (Financial Times/Prentice Hall, 2006, 2nd edition). He has also co-authored Marketing Management: A Strategic Decision-Making Approach (McGraw Hill, 2006, 6th edition).
Randy Komisar has served as an executive for a number of Californian start-ups and is now a partner at the venture capital firm Kleiner Perkins Caufield & Byers. He lectures on entrepreneurship at Stanford Business School and is the author of The Monk and the Riddle: The Art of Creating a Life While Making a Living (Harvard Business Press, 2001)
