Casium \ka-zē-əm\
Noun
Company that provides content on management topics to business schools, publications and corporations. Focuses on salient facts and potential management lessons, as in business school cases. Emphasizes clarity through tight writing and concise charting.
Book promotion
What does Casium do?
To better impart the lessons of management titles, our book synthesis consists of a 2,000-word summary, 3-5 charts and boxes. It can include 5-10 key management takeaways and thought-inspiring quotes. This distillate is a more effective publicizing device than a standard 400-word review because there is more space to deliver the management take-aways. Readers learn more and are keener to follow-up, in the form of future collaboration or purchase of the book.
For whom?
Authors needing a synthesis for their contacts (which could lead to collaboration down the line or book purchases), but not having the time or desire to produce such a synthesis.
Overworked professional managers, interested in keeping up with the latest management publications, yet lacking the time to read the full book, or wanting expert advice on which books to choose for full reading.
